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Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity. ... SMO is similar to SEO (search engine optimization) in that the goal is to drive traffic to your Web site.

It was originally designed to drive traffic from social media sites such as bookmarking sites and social networks. ... Good SMO will drive traffic from direct social site referrals and from search engines. To stimulate SMO services on your sites contact webecom.